Internet Marketing

Advantages of Online Marketing

Availability of great amount of information

Internet marketing has many advantages such as availability of great amount of information for consumers. Consumers can access information related to the products on internet as well as purchase them at any hour of any day.

One-to-one approach:

It is one-to-one approach because user browses the internet on their own for specific keywords and marketing messages reach them personally.

Fast response and immediate results

Online marketing gives fast response and immediate results, because internet marketing requires user to click on the message go to a website, and perform a targeted action. All these action are performed in very few time.

Measurability of events

Almost all the events of an online marketing can be traced, measured, and tested. The advertising person either pays per banner impression (CPM), pays per click (PPC), or pays per action accomplished. Therefore, it is easy to understand which messages or action offering are more appealing to the audience.